Hit a universal theme, sprinkle in cultural details

Several years ago, I wrote a story about the first team of deaf cheerleaders being selected to participate in the biggest cheerleading competition on the West Coast, at Disneyland. (07/31/08)

Go Beyond the Sights and Smells at Ethnic Festivals

It's summertime, fellow journalists. It's hot, school's out, the news cycle is slower, and it feels as if your editors dispatch you to a hokey festival every weekend. (06/06/2008)

When Culture is Sadly Overlooked

The San Jose (Calif.) Mercury News, has written hundreds of stories over the years about a large group of Vietnamese-Americans in San Jose, who lately have been lobbying to name a retail shopping strip area after the former capital of their ancestral homeland. (4/9/2008)

Pay Attention When Cultural Beliefs Are Part of Crimes and Courtroom Dramas

Pay Attention When Cultural Beliefs Are Part of Crimes and Courtroom Dramas

Cover Culture as a Beat Just Like City Hall

Lots of reporters know how to cover beats like cops or City Hall. A crime happens, you call the police and victims to get the story. The city's council's weekly agenda comes out, and you attend the meeting and write a story about a new law being passed. (01/07/2008)

Nancy Maynard, co-founder of the Robert C. Maynard Institute for Journalism Education died September 21, 2008.
For 30 years, the Robert C. Maynard Institute for Journalism Education has been committed to helping the news media reflect America's diversity in staffing, content, and business operations. Incorporated in 1977, the Institute offers editing and management training programs as well as direct services to news organizations. [more]
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