Digital Leadership

Date: October 29 - 31, 2008

Location: Atlanta

Tuition: $1500

How to Apply: Apply Online, or download the application (PDF) below.

Application Deadline: October 20, 2008 

Today's market challenges call for managers who are both tough minded and open minded, creative yet disciplined in devising strategies to retain and gain audiences and position their companies for continued success.

The Maynard Institute Digital Leadership program will give participants a deeper understanding of the dynamic media landscape, trends in consumer's consumption of news, information and entertainment, and the tools to create successful new media models as the digital landscape grows.

The program is intended for managers who participate in innovation of new business models, the development of new products or the redesign of existing products. Participants can range from front line managers to ultimate decision makers across a media organization.

The program will examine external factors affecting media. These include:

• Developing new business models and strategies to succeed in today's media environment
• Turning market research / data into actionable information
• Restructuring an organization around market needs and scalability
• Redefining the organizational skill sets necessary to implement strategic intentions

Participants will then examine internal factors that influence the success or failure of any strategy. These include:

• Identifying, assessing and managing risk
• Leading and managing transformational change
• Understanding, developing and supporting an agile, innovative culture
• Negotiating for effective outcomes across the enterprise
• Communicating to enlighten, engage and inspire
• Developing people to work outside traditional organizational boundaries
• Managing in a multi-cultural environment

How to Apply: Apply Online, or download the application (PDF) below.