Originally appeared: NABJ President's Corner
When I was an aspiring journalist back in the 1970's, a college professor taught a lesson that has shaped the kind of journalist I try to be today. He instructed our class to use three questions when approaching a story. Before writing or broadcasting the story we should ask ourselves: Is it true? Is it fair? Is it necessary?
I was reminded of that lesson when attending the UNITY Journalists of color convention in Chicago in July. The UNITY alliance is made up of Asian, Hispanic, Native American and Black journalists. Together it is the largest organization of journalists of color in the world. Most political candidates consider it a "must attend" event during an election year.
The National Association of Black Journalists has hosted President George W. Bush, National Security Advisor Condoleezza Rice, and Secretary of State Colin Powell, all Republicans. It's a better journalistic experience when all parties are represented.
On July, 27th Barack Obama, the presumptive Democratic nominee for president made UNITY his first stop after visiting Iraq and European countries. Republican nominee John McCain was invited but declined. Both candidates were invited months in advance when it became clear they were frontrunners. It's too bad McCain didn't consider UNITY a "must attend" event. It would have been a great opportunity to hear the platforms of both candidates speaking before thousands of journalists.
The Obama appearance was not exclusive to those attending. It was also broadcast live on CNN. That's when an interesting angle surfaced among the media covering the event. The question was asked, is it possible for journalists of color to cover the Obama campaign without bias?
"Excuse me," I countered when I heard that would be the angle of several news organizations covering the Obama appearance. The little hairs on the back of my neck danced in anger.
Yeah, I'm mad at the question, and the suggestion. How does that expression go? "We have seen the enemy and it is us." My answer to the question is with a question: What in the world are you thinking? Or better still - are you thinking?
Will Black reporters dance with joy in their written words or in their broadcasts because of the historic nature of the campaign? How did that question become a legitimate news story? I wondered what my college professor would say.
Is it true? Let's see, have you counted the number of African Americans who are on the Obama campaign plane? There is not one single front-line Black reporter from ABC, CBS, or NBC assigned to cover the Obama campaign, nor will you find an African American assigned to cover the candidate from the New York Times, or Time magazine.
You need the opportunity to play the game before you can be accused of misplaying it.
Besides, one of the toughest questions asked of Obama during the CNN broadcast at UNITY came from African American columnist Leonard Pitts. He wanted to know if Obama was avoiding visiting Mosques and Muslims out of fear that he would run the risk of being tied, incorrectly, to a faith he doesn't practice. Was Obama allowing propaganda to disregard the Muslim community? It was a tough question - and a Black reporter asked it. I guess Pitts didn't get the memo.
Is it fair? Did female reporters have to pass a litmus test before they were assigned to cover Sen. Hillary Clinton? Perhaps we should question the plethora of White guys covering Sen. McCain and ask them if they can cover a White candidate without displaying bias. After all, they must love the guy since he's the same shade and gender right?
Is it necessary? I asked my colleague Pat McReynolds his thoughts and after a thoughtful pause he said, "We all have biases. No one could truthfully say otherwise. But as in any profession, if you are good at what you do and take your job seriously, you check your biases at the door no matter whether you are Black or White."
I'm annoyed that skin color has been injected into the presidential race. It detracts from the issues that matter to us all. And what matters most to journalists is our credibility. When you question that be prepared for a 12-round heavyweight verbal fight.
Don't get me wrong, journalists are not above biases or answering tough questions. But keep it above the belt. McReynolds summed up my feelings with his parting comment when he said, "To me, saying all African American journalists think alike is just as insulting, if not more so, than saying they all look alike!"
Is it true, is it fair, and is it necessary?
Yours in service,
Barbara Ciara
President, National Association of Black Journalists

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Objectivity, not credibility, the issue at UNITY Obama speech
You make a lot of good, valid arguments, but undermine them by comparing them to the situation at UNITY with Obama. There, I don't think it was credibility that was being questioned, but objectivity. And when you have someone like an ethics authority at Poynter saying ahead of the event that it would be OK for journalists to cheer Obama (http://www.poynter.org/column.asp?id=67&aid=147482), I think questioning the objectivity of those journalists would be a fair question. Not credibility, objectivity.
If you were a general member of the public watching the event on TV, and didn't know like most in the public that good journalists regardless of color can separate their personal views from their professional duties, you'd wonder about their objectivity, too. That's why it was ludicrous of the Poynter ethics authority to say it would be OK to go ahead and cheer.
Obama and Objectivity
The issue of objectivity as it relates to coverage of Barack Obama is a silly and false concern. First of all, objectivity is a goal, but there is no real test for it. Every journalist brings their own bias to a story, based on their own personal perspective.
If a member of your family is killed by a madman with a gun, how "objective" would you be on stories about gun control?
If you were seriously injured in a automobile crash caused by a drunk driver, I bet you wouldn't do stories about how DUI laws were too severe.
African Americans still witness thousands of biased stories that are reported every day in the media. Stories about blacks are usually about death, disease, destruction, and despair. These issues are reported by white journalists who already believe that those are the only stories you can find in black neighborhoods. If you're going to bring up the issue of "objectivity" in reporting, please don't limit it to the Obama campaign; and to black journalists.
As far as journalists cheering Obama at the Unity convention, let me state for the record that it's not the first time it's happened at one of our conventions. President Bush was cheered when he spoke; as were many other notable politicians who have appeared before us.
Our conventions are not formal news conferences; these are events where many journalists attend the speeches, while wearing their hats as voters. If I'm not covering the story, and a speaker says something I agree with, I'll probably say "Right On!"
Finally, don't forget that hundreds of people who attended Unity were not working journalists. Many of them were teachers, public relations professionals, recruiters and students. They were in that room strictly to hear Obama speak, and they had a right to cheer and respond because they are voters too. So don't jump to conclusions just because you heard cheering, since you don't really know who actually doing it.
But you can bet your bottom dollar that no reporter who was covering the story was cheering for Mr. Obama. You can't cheer when you're taking notes; and that's a fact Jack!
bias
We all enter conversations or our writings with a bias based on who we are and where we've been. (I'm staeling from Howard Zinn here.) So what! Black people have biases just like white people; they may or may not include color biases in all conversations or writings. I don't carry my white history with me in all interactions; only some of them. Since black humans and white humans share the same DNA, the question itself is ridiculous and offensive.
Ms. Sue thinks she know everything...AND DON'T KNOW A THING!
I appreciate the three questions raised by Barbara. As an inspiring journalist, I quickly took notes.
IS IT TRUE that during training, Journalist are given many formulas, techniques and strategies to play with while developing a story? I am not aware of any journalism program that doesn't offer core courses, such as Ethics, Law and History. Therefore, I will assume that Journalist graduate from their chosen profession well aware of his or her duties and responsibilities as a Journalist; right?
IS IT FAIR that Ms "OBJECTIVITY" put her two cents in? She's just not working with enough substance, therefore, "playing herself". Time and time again, here comes Ms "AMERICA" with her flag, trying to cover the consciousness of a people (all of humanity steve), by clouding their perception, when comparing objectivity and credibility, as if there is a difference. In the initial story "Don't question my credibility because I am black". Objectivity was the question at hand. In other words, "don't question my ability to to by objective because I am Black". Remember the word bias is reflective of your idea of objectivity. Check out the dictionary (Fact checking is crucial to a Journalist right).
IS IT NECESSARY to have anyone question the capacity of how well, if at all, a Melaninated Journalist can deliver an objective publication or broadcast? Which in turn, is ultimately questioning one's credibility. Barbara gave a brilliant example of how White Men, in all area of Communications, are never confronted with inquiries regarding their ability to address issues referencing white culture in social settings through Mass Media. Check out how Ms. "OBJECTIVITY" keep the torch going... Always trying to find fault. I wonder if this is just another example of that false sense superiority boiling in her own mind. Now, if this "ain't" ONE dimensional, I don't know what you call it.
Does it make people curious as they ponder on how Ida B. Wells ( An African-American Woman Journalist) became known across the world as a significant heroin in the fight to end the inhumane practices of Hanging nooses around Black men and women and killing them in great numbers; not so long ago, here in America?
Except the fact that AFRICAN-AMERICANS Journalist have many stories to share with the world, As they attend and complete journalism programs. Finally, to become EDUCATED, EXPERIENCED and PROFESSIONAL in the field of Communications. In the end, leaving it up to the reader (their target audience) to judge, which will almost always be done according to their processing of associations, assimilations to and perception of the topic.
This is why I plan to receive my Ph.D in the study of Mass Media. It is very important to be ten steps ahead in the "game" that contributes to the shaping of visual perception and social learning through Mass Media. The European paradigm will continue to be challenged in these accredited institutions, which I fault for producing Journalist (CNN, ABC, NBC and CBS) who are suspicious of and reluctant to accepting a greater perspective or anything else outside of their one dimensional view.
A story is a a story , is a story, is a story! And if you can't beat them, start your own business. 'cause baby, I love stories that reflect the beauty of my people and this is the story that I wish to project to the world. Black folks do much more then just rob, kill and die in America.
http://www.sultanahcorbett.blogspot.com
oh yeah, depending on the topic, writing objectively is a method used in journalism, not a rule. How do a journalist present the facts and descriptions of events without interpretation, will always be a technique to master while at the tip of a writer's conscience.
WORD!
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